Similarity gestalt principle1/9/2023 ![]() Are you seeing a black vase on a white background or two white faces in profile sitting on a black background? Figure/GroundĮlements are perceived as either figure (element of focus) or ground (background on which the figure sits).Ī classic example of figure/ground is the image to the left. Consider the following an introduction to each of the principles listed. I’ve tried to present links to other resources throughout so you begin your exploration and I’ve also listed some resources at the end of this post. Many of the principles below can be written about a great length, and I’d encourage you to look deeper at them. There are a variety of gestalt principles, most of which can be explained in a sentence or two. The easiest way to understand Gestalt is to look at the various principles. We see something that’s not really there and Wertheimer’s explanation is that we see the effect of the whole event that is not necessarily contained in the sum of the parts. We see the movement of light from one end of the string to the other, when in reality nothing has moved. Each light turns on and off in sequence along the string. Wertheimer’s original observation was that we perceive motion when there is nothing more than a rapid sequence of individual sensory events such as a series of lights flashing in sequence. Gestalt psychology was founded by Max Wertheimer and has been added to over the years by other authors. The German word gestalt can be translated as “shape” or “form” and the term refers to how visual input is perceived by human beings. This idea of seeing the whole before the parts and even more the whole becoming more than the sum of its parts is Gestalt. When human beings look at a painting or a web page or any complex combination of elements, we see the whole before we see the individual parts that make up that whole. Understanding gestalt principles will give you greater control over your designs, create more harmonious designs, and increase the likelihood that your message is communicated to your audience. ![]() One of the best things you can do as a designer is to learn these principles and understand what they tell us about how people perceive visual objects and the arrangements of visual objects. When you look at a design and admire one or two of it’s parts, it’s likely because those parts are adhering to one or more Gestalt principles. When your first impression of a design is positive, when you instinctively see the design as being good, it’s likely because one or more Gestalt principles of perception are at play.
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